The goal is to attract more visitors by achieving higher rankings in organic (unpaid) search results for the website. SEO work usually includes the following main areas:
1. Keyword Research
- Keywords: Identifying what terms your target audience types into search engines and using those terms strategically on your website.
- Tools: Doing keyword research with tools such as Google Keyword Planner, SEMrush, Ahrefs.
2. On-Site Optimization
- Title Tags and Meta Descriptions: Optimizing page titles and meta descriptions with keywords.
- URL Structure: Creating URLs that are SEO friendly, clean and include keywords.
- Content: Creating quality, informative and keyword-optimized content.
- Headings and Subheadings: Structuring content using heading tags such as H1, H2, H3.
- Image Optimization: Properly tagging images and optimizing their file size.
3. Off-Site Optimization
- Backlinks: Quality, relevant links to your website from other sites. These links can increase the authority and credibility of your site.
- Social Media: Being active on social media platforms and sharing links to your site.
4. Technical SEO
- Site Speed: Optimizing the loading speed of the website. Fast-loading sites improve user experience and are rewarded by search engines.
- Mobile Friendliness: Ensuring that the website functions properly on mobile devices. Google uses mobile friendliness as a ranking factor.
- SSL Certificate: Using HTTPS protocol to ensure the security of the website.
- Sitemap and Robots.txt: Creating a sitemap that shows search engines the structure of your site and using the robots.txt file that determines which pages search engines can crawl.
5. Content Strategy
- Blog Posts and Articles: Producing quality content regularly and optimizing it with keywords.
- Interactive Content: Engaging visitors using videos, infographics, and other interactive content.
6. Analysis and Monitoring
- Google Analytics and Google Search Console: Using analytics tools to monitor website performance and evaluate the effectiveness of SEO strategies.
- Reporting: Regularly reporting the effects of SEO efforts and updating strategies if necessary.
- SEO is a constantly changing and evolving field. Search engines regularly update their algorithms, so SEO strategies need to be up-to-date and effective.
