The word SEO consists of the initials of the phrase “Search Engine Optimization”. Its Turkish equivalent is expressed as search engine optimization. If we examine the SEO work; As the name suggests, we can describe it as a study that makes internet projects suitable for search engines with certain rules and thus ensures that the sites rise to the top in search engines. With SEO, websites become more visible in all search engines, especially Google, and increase their traffic.
How is Google SEO Work done?
Since "Google" is the most used search engine in the world, the organization that determines SEO and internet rules has also been "Google". “Google” always gives priority to high quality and popular sites in its search results. The issues we call quality are on-site optimizations, technical structure and text content. The issue of popularity is also considered as work done outside the site.
SEO work actually has a preliminary preparation and planning. Projects that progress in line with the correct preliminary analysis can always achieve success. To give an example of these preliminary analyzes, we can show keyword research, competitor analysis and sector analysis. Now, by examining the on-site and off-site issues in more detail and under sub-headings, how can a good SEO work be done? We will find answers to your question.
What is On-Page SEO? How is it done? (On-Page SEO)
On-site SEO is a quality study. Sites where Google bots navigate comfortably and users spend a long time are examples of the concept of quality. Search engines give quality scores to websites, within certain rules. The main items affecting these quality scores are; The text and visual content we use throughout our site are clean and fast code structure, user-friendly interface and certain search engine tags.
Our main purpose in on-site optimization is to prove to search engines that we are of high quality and user benefit and to help search engines to scan our site. How does a website become user-friendly? How should I speed up my site? Let's examine the on-site SEO topics with sub-titles below for your questions.
Text and Visual Content Optimization
It is among the most important issues that the texts we use in our site content are original and in a flow that gives pleasure to the readers. In addition, articles that are free of spelling mistakes, comply with grammatical rules, and are written by paying attention to punctuation marks form the basis of quality content. The more quality and natural the articles we have prepared for our site, the more people will read our content and spend time on our page.
The images we use on our pages are just as important as our text content. The originality and quality of the images we use throughout the site will both increase the quality score of our site and leave a unique impression in the eyes of our visitors.
