Konukoğlu said that they took part in the IFCO 2024-25 Autumn-Winter, Women's and Men's Fashion Trends Fair The Core section opened at the Istanbul Fair Center with the 2BE4A brand.
Ayşegül Konukoğlu, who said, “We explained our work to Minister of Trade Ömer Bolat and Fashion Designers Association President Nihan Peker Orman, who visited our brand, and we were inspired,” said that they prepared the denim products they designed in their R&D unit.
Stating that they carried out production and moved on to the sales phase after the R&D studies, Konukoğlu said, “I entered the sector in 2020 thinking that the recognition of denim products in large stores around the world would increase. Being a graduate of the fashion, textile and design department also played a role in this.” Emphasizing that
there is both an exhibition hall and an R&D unit at the company headquarters in Istanbul, Konukoğlu drew attention to the fact that they are participating in the fair for the first time as 2BE4A. Reminding
that they took place in The Core section in the special hall organized by the Fashion Designers Association for this fair, Ayşegül Konukoğlu continued as follows:
“Visitors from abroad showed great interest in our designs. In this sense, the fair met our expectations. Participating in the fair with the same purpose to be held in February is among our plans for 2025.
Next year, we will primarily participate in sectoral fairs to be held in Milan, London, Dubai and, if appropriate, Riyadh. We aim to participate in fairs in Europe and offer our products to the market in stores we will agree on. Again, we plan to introduce our products to the target audience in the leading stores of the sector in the Gulf Countries in 2025.”
Ayşegül Konukoğlu added that they are working to be present in more sales points in Turkey and the world with the 2BE4A brand.
